How I Plan Weekly Content (Without Overthinking It)
Creating consistent, impactful social media content can feel overwhelming. The blank screen, the pressure to sound smart or original, and the endless question of “What should I post this week?” can leave even the best of us stuck.
I’ve found that the solution isn’t to work harder or spend more hours brainstorming. Instead, it’s about simplifying the process. Over the years, I’ve developed a framework for planning LinkedIn content that’s not only easy to execute but also drives meaningful engagement and results.
Here’s how I think about content on a weekly basis, broken into four pillars: teaching, showing, sharing, and inviting. Each serves a unique purpose, and together, they create a balanced content strategy.
1. What Can I Teach Someone?
LinkedIn thrives on value-driven content. Teaching is your opportunity to share knowledge, insights, or expertise that your audience can immediately use.
Ask yourself:
• What do I know that others in my network might not?
• What common mistakes do I see people making, and how can I help them avoid those?
• What’s something I’ve mastered that I can explain in a simple, actionable way?
The best teaching content doesn’t hold back. It gives away your frameworks, strategies, and insights freely. This builds trust and authority, showing your audience that you’re not afraid to share your best ideas.
Examples of teach posts for LinkedIn:
• “Struggling to write LinkedIn posts that get engagement? Here’s the exact framework I use to create posts that spark comments and DMs: [Insert framework].”
• “5 mistakes I see entrepreneurs make when crafting their offers—and how to fix them.”
• “Here’s a quick guide to building a content calendar for LinkedIn that saves time and drives results.”
Teaching posts often feel counterintuitive because you’re giving so much away. But on LinkedIn, this generosity is what helps you stand out.
2. What Can I Show Someone?
Showing is about transparency. Instead of telling people what you can do, you show them through real examples. It’s proof in action.
This type of content builds trust by taking your audience behind the scenes and demonstrating your process, results, or creativity.
Ask yourself:
• What did I work on this week that could inspire or educate someone?
• Is there a specific project, strategy, or tool I used that others might find valuable?
• What’s something I’ve built recently that showcases my expertise?
Examples of show posts for LinkedIn:
• “Here’s a screenshot of the content plan I created for a client that helped them double their engagement. Let me walk you through why it works.”
• “This is the email sequence I wrote last week that generated a 30% open rate and 10 sales. Let’s break down the structure.”
• “Last week, I designed a new offer for a client. Here’s the exact framework we used to create it—and why it’s so effective.”
These posts aren’t about perfection; they’re about showing your audience how you think and work. Even if the project isn’t groundbreaking, the process and insights can be incredibly valuable.
3. What Can I Share With Someone?
Sharing is about connection. This is where you move beyond work-related content and let people see who you are as a person.
LinkedIn is increasingly a platform where people want authenticity, not just expertise. By sharing your hobbies, values, beliefs, or philosophies, you humanize yourself and create deeper connections with your audience.
The key is to tie personal stories back to a business lesson or insight. This ensures your posts stay relevant while also showing your human side.
Examples of share posts for LinkedIn:
• “I’ve been practicing Brazilian Jiu-Jitsu for years. It’s taught me discipline, patience, and the power of showing up consistently—lessons I apply every day in my business.”
• “Last week, I spent hours experimenting with a new guitar riff. It reminded me that creativity doesn’t always flow, but persistence is what unlocks breakthroughs—whether you’re writing music or building a business.”
• “Over the holidays, I realized how much I value time over money. It’s shifted how I approach my work and how I coach others to build businesses that prioritize freedom.”
These posts often get the most engagement because they resonate on a personal level. People want to know the person behind the expertise.
4. What Can I Invite Someone To?
Invitations are where you guide your audience to take the next step with you. This could be downloading a free resource, joining your newsletter, signing up for a workshop, or purchasing an offer.
To make invitations compelling, back them with proof or a specific result. Show why taking the next step is worth their time or money.
Ask yourself:
• What’s something I’ve created that could help my audience right now?
• What results or proof can I share to make the invitation more enticing?
• How can I make the next step as simple as possible?
Examples of invite posts for LinkedIn:
• “I just finished a new checklist that outlines my 4-step process for creating LinkedIn content in half the time. Download it for free here: [LINK].”
• “This week, I helped a client generate 15 leads using a simple content plan. Want to learn how? Grab the template here: [LINK].”
• “I’m hosting a workshop next week on writing posts that attract dream clients. Spots are limited—reserve yours here: [LINK].”
Invitations work best when they’re clear, specific, and backed by proof. They’re not hard sells—they’re opportunities to engage deeper.
Balancing Growth and Conversion on LinkedIn
How you use these four content pillars depends on your goals for the week:
• If you want more growth:
Focus on teaching and sharing. These posts expand your reach and attract new connections.
• If you want more conversions:
Focus on showing and inviting. These posts nurture your audience and move them closer to taking action.
• If you want both:
Mix it up. A balanced week might look like this:
• Monday: Teach (e.g., share a framework).
• Wednesday: Show (e.g., walk through a project).
• Friday: Share (e.g., tie a personal story to a business lesson).
• Sunday: Invite (e.g., promote a free resource or paid offer).
The Simplified Weekly Formula for LinkedIn:
Teach → Show → Share → Invite.
This rhythm ensures your content stays varied, engaging, and aligned with your goals. It keeps your audience informed, inspired, and ready to take action.
Why Simplicity Wins
The beauty of this framework is its simplicity. It eliminates overthinking and gives you a clear path forward.
When you teach, you build trust.
When you show, you prove credibility.
When you share, you create connection.
When you invite, you drive action.
Whether you’re posting once a week or daily, this framework helps you create content that resonates, delivers value, and drives results—without spending hours stuck in analysis paralysis.
Start using this framework for your LinkedIn content, and watch how much easier, faster, and more impactful your process becomes.
Simplify to amplify.
👉I recently scaled down my agency that stressed me out and scaled up my one person consultancy to $30k/month. If you want the offer document that sold $600k worth of high ticket offers through stories, you can grab it here.